Telling a good story: the importance of narrative in planning

October 16, 2013 By Fiona With Comments are off for this post

‘Humans are not ideally set up to understand logic; they are ideally set up to tell stories’ Roger C. Schank, cognitive scientist Think, for a minute or two, about the project plans, strategic plans and programme documents and even the management books you’ve read… What stands out? What creates connections? What are the bits you remember?

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